Colours tend to have a significant impact on us, the influence of a variety of shades and hues can be based on characteristics like gender, age, culture, situation and more.

Colour psychology plays an extensive role in healing or disturbing our mood and physiological reactions of our body. There have been numerous researches about colour psychology and its effect on human beings, to get a better understanding of the relation between the two. 

How colour affects differently to different people can substantially depend on the intensity of the colours; tints, shades and hues. Having a distinctive way of communication, our colour preference not only reflects our mood but also stimulates a statement of how we want to be perceived by others.

Warm colours: Orange, red and yellow.

Warm colours elicit feelings of positivism, happiness, energy or power. They can be combined with shades of white to elevate peace and fun during your outings and vacations. Wearing warm colours generates energy which makes you feel exhilarating from within. They are also available in naturally dyed fabric, which is good for sensitive skin and makes you go a step forward in the direction of sustainability.

Calming colours: Blue, baby blue, lilac, mint, pastel yellow, green, purple.

Cool colour tones reflect calmness, relaxation and tranquillity. These colours remind you of water, sky, snowfall and natural surroundings. Imbibing these colours soothes your senses and makes you feel at peace as if you are indulging yourself in the beauty of nature (endless blue sky).

Pastel and cool tones particularly elevate a sense of comfort therefore these colours are great for your hectic office days, relaxing vacations and meditating. Wearing clothes that are dyed in Azo-free (low chemical) colours are more gentle on your skin.

Happy colours: Yellow, orange, pink, red, lilac, peach.

Bright, warm shades are connected with happiness. Wearing these colours uplifts your mood and gives out positive energy and a happy vibe. These colours are perfect for vacations, casual day out and religious ceremonies, the lighter tones in this category can be worn in interviews and professional meets.

Sad colours: brown, black, grey, muted blue and dark green.

Often diminished and dark colours are associated with the notion of class and elegance. Shades of black and grey usually depict upscale emotion and mood. Many muted yet bright shades like beige, brown, blue and deep green are also considered sophisticated and superior which makes them a perfect choice to wear in cocktail parties, dinners, fancy evening events and office events.

Energizing colours: Neon, emerald green, turquoise, yellow and magenta.

Bright and strongly pigmented colours have a stimulating effect on our emotions and mood. Colours that fall in this category take our attention and give us a feeling of zest. Such tones tend to grab attention towards a particular focus point. Shades like turquoise, neon, emerald green, magenta are few of such colours that make us feel extra energized. Hence, they are great to wear for active sportswear, gym clothing, or to go out for a fun trip.

Colours According to Your Skin Tone:

The kaleidoscope of varied skin colours makes it difficult to select the hues and tones that suit your complexion. Some of us try to be experimental with colours to come out of our comfort zone, however, many of us are conscious about the wardrobe selection. Every skin tone has some conventional colours to compliment the complexion, we have tried to come up with a few tips to help you save time and select colours with more confidence that suit your complexion the best.

Warm skin tone:

The range of colours that compliment warm skin tones is inspired by nature. Shades like orange, coral, amber, gold and yellow, give a sophisticated look to this segment of skin tone. Warmer shades of cool colours and neutral hues accolade the colour of the skin and project a pleasing image. 

Tones like olive, moss, orchid, violet-red, cappuccino, cream, and mushroom grey are best suitable for warmer skin tones. 

Cool skin tone:

Cool skin tones reflect a vibe that connects more with the cool spectrum of the colour wheel. They reflect the essence of calmness and relaxation. The colours inspired by the endless sky and depth of ocean gives a breezy and easy-going yet classy look. Shades like blues, rock cool grey, bright white, navy, emerald, deep purple, will make you look exclusive. Brighter tones, ruby, rosy- red and pale yellow will make you stand out. 

Neutral skin tone:

People that fall into the category of neutral tones have the advantage to pull off anything and everything. But the colours that we recommend are tilted towards soft and muted tones rather than the brighter hues and shades. Dusty pink, jade green, corn silk yellow, or lagoon blue are some of the shades that best compliment the complexion, however, we also encourage the use of bright shades like true red as it looks sophisticated and upscale. The nature of this tone makes any colour look complementing the skin. 

Our dressing and sense of carrying out the garment say a lot about how we want to be perceived by others. Every occasion has a different mood connected to it, how we want to dress up for an occasion depends widely on it. Every mood has a colour co-related to it. What we wear on an occasion can widely depend on factors like cultural background, tradition, skin tone, personal preference, relationship, invitation and many more.

Through so many years of fashion development and trends, we have seen that there are a general idea and concept behind every occasion on what is appropriate to wear and some general guidelines that people follow to play it safe.